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Think business; it's not brain surgery

Farrah Gray/NNPA Columnist

Issue date: 10/25/09 Section: Business
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Successful entrepreneurs know their talents and how to sell it as a commodity
Successful entrepreneurs know their talents and how to sell it as a commodity

(NNPA) - Many novice entrepreneurs are led to believe that only prestigious educational degrees are necessary for success. However, it is this fear, which surrounds launching a business venture that can be the most difficult barrier to realizing your financial dreams.  Although, a formal education is one helpful element to success - the primary ingredients to obtaining wealth starts with determined hard work and intelligent business decisions. Don't over complicate the step by step business development process - make it your own, innovate. Today's successful CEOs captured their dreams by listening to proven mentors, staying focused always willing to accept learning from failures. By listening to their gut instincts entrepreneurs cut through wasteful static that often drains energy.

Yes, it is true college educations can open many doors particularly for doctors, lawyers or accountants. However, the ability to achieve goals only requires persistence, discovering unique talents and innovation. Remain humble it's a long distance race starting with nothing, use every moment wisely.

Today, many Black and Hispanic communities including New York, Detroit, Atlanta, Baltimore, and Chicago suffer 60 percent or more unemployment rates. For many in these neighborhoods the door has remained shut despite individual efforts to climb out of poverty.  Take heart - success is a choice. Aspiring entrepreneurs always choose success never looking back as they transform their mind, body and soul regardless of the challenges.

Keep in mind, Bill Gates now worth over $50 Billion - dropped out of Harvard University to start Microsoft with two buddies.  David Thomas, the founder of Wendy's restaurants had not even graduated high school. Muhammad Ali, born Cassius Clay Jr. never attained a formal college education - yet "the champ" earned respect worldwide as a leading Black humanitarian now considered one of the greatest professional boxers ever.  These entrepreneur businessmen never wavered in the pursuit of their dreams always knowing that achieving extraordinary goals requires the individual after being knocked down many times to rise again to fight for it.

By making consistent intelligent decisions, an individual can minimize distractions but inevitably success requires the ability to accept failures, learning from disappointments each time.  Life's great achievements are not accomplished by a totally upward trajectory but rather a series of ups and downs that accompany the journey.
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