Creating powerful websites leads to great profit
Farrah Gray/NNPA Columnist
Issue date: 6/7/09 Section: Business
Today, over 230-million people visit the Internet in the United States. Although many talk about Internet websites, just how effective is it? The answer is: a website can be very effective, if done right it generates sales leads by expanding your market reach thru "search engine optimization" (SEO) and social networking techniques.
Have no fear - most web design software and online applications walk you through the initial development stages therefore, it is not necessary that you learn programming such as "Hyper Text Markup Language" (HTML) or "Extensible Markup Language" (XML).
As an entrepreneur, you should decide at some stage of your business plan whether it makes sense to build a website. If you are working your local neighborhood, person-to-person referral sales strategy then a website may not be necessary. However, if you are selling products or consulting services it is valuable to consider building a website as a portfolio of your product or work samples.
As you proceed with your website development one of the first steps is to secure a "Domain Name".
Be creative in selecting your unique domain name that will service as a calling card to define your small business to potential customers. Get to know your customers better by posting an outline of your professional skills and experience with a formal photo introducing yourself.
To start, try using a pencil and paper to visually sketch out a drawing of your new website prior to any online design. Visually organize the necessary website sections such as the home page online menus, about us, services, products, contact us, shopping carts, and press releases. Most web design applications offer pre-set templates that make the development process much easier by instantly suggesting appealing fonts, graphics and background color combinations. Your website content should grab people's attention communicating clearly and uniquely the business mission.
The website user interface includes button menu link options in a logically placed fashion for quick website navigation. It is valuable to insert hyperlinks to external websites that offer additional information and resources that will enhance your products or services.
Have no fear - most web design software and online applications walk you through the initial development stages therefore, it is not necessary that you learn programming such as "Hyper Text Markup Language" (HTML) or "Extensible Markup Language" (XML).
As an entrepreneur, you should decide at some stage of your business plan whether it makes sense to build a website. If you are working your local neighborhood, person-to-person referral sales strategy then a website may not be necessary. However, if you are selling products or consulting services it is valuable to consider building a website as a portfolio of your product or work samples.
As you proceed with your website development one of the first steps is to secure a "Domain Name".
Be creative in selecting your unique domain name that will service as a calling card to define your small business to potential customers. Get to know your customers better by posting an outline of your professional skills and experience with a formal photo introducing yourself.
To start, try using a pencil and paper to visually sketch out a drawing of your new website prior to any online design. Visually organize the necessary website sections such as the home page online menus, about us, services, products, contact us, shopping carts, and press releases. Most web design applications offer pre-set templates that make the development process much easier by instantly suggesting appealing fonts, graphics and background color combinations. Your website content should grab people's attention communicating clearly and uniquely the business mission.
The website user interface includes button menu link options in a logically placed fashion for quick website navigation. It is valuable to insert hyperlinks to external websites that offer additional information and resources that will enhance your products or services.
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ZK@Web Marketing Blog
posted 6/08/09 @ 11:37 PM EST
The power of internet and internet marketing just can't be ignored. It is the rising trend today. Web promotion, social media have become one of the most powerful tool today to showcase you presence in the market. (Continued…)
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