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Valentine's Day Romance Tips for all Relationships

Issue date: 2/1/09 Section: FYI
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(ARA) - Valentine's Day is the most romantic day of the year, but it can also be one of the most challenging. If you are a new couple, how do you express your feelings without going overboard? If you are an established couple with work and family responsibilities, where can you find the time to arrange a romantic evening?

The answers are actually very simple. Just ask Rochelle Lulow, creative director at American Greetings, who immersed herself in everything love to supervise the creation of the newest romantic cards from the greeting card company. As they conducted focus groups, poured over research and sat down to talk to consumers about their relationships, Lulow and her team gained insight not only into the perfect card, but also what makes for the perfect bond.

"Valentine's Day is all about your relationship," says Lulow. "And the very best way to celebrate is to just focus on what makes the both of you happy, and what makes your relationship so unique."

Lulow and her team offer some basic tips for celebrating your romance, no matter what stage you're at as a couple.

New Couple or Just Flirting

You may have just started dating or are still working up the nerve, but either way there is some chemistry, so embrace it. Go on a double date to lessen the pressure of a night alone, while not losing the intimacy by going with a large group.

Keep your gift light and simple, but thoughtful. Burn a CD for your sweetheart and pair it with a fun e-card or even a quick text message to let him or her know you're interested.

Growing Couple

You have moved beyond mutual attraction to something more. Slowly you are learning the subtleties that make each of you who you are. You love spending time together, but are still at the stage where you have to work around schedules.

To get in the romantic spirit, use the whole week leading up to Valentine's Day to arrange mini-dates. Monday, enjoy game night. Tuesday, watch a favorite show or movie together. Wednesday, skip the gym and get dessert. Thursday, make up for the mid-week treat by working out together. On Friday, Valentine's Day eve, slip out of work a little early and go out for a light dinner and movie.
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