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The secret to success in a shrinking economy

Issue date: 3/23/08 Section: FYI
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There are a lot of health and fitness franchises out there, but the one Crawford decided to go with was Snap Fitness, a Minnesota-based fast-growing franchisor of compact, state-of-the-art 24/7 fitness centers in Canada and the United States. "The thing I liked best about Snap initially was their business model was pretty much turn-key," says Crawford. "Unlike a traditional business start-up which would have required a lot of research, development and capital investment on my part, they did all the work for me."

After he paid his franchise fee and found the perfect location, Snap Fitness provided the blueprint he needed to follow to get his business up and running. He was assigned a project manager who helped him every step of the way.

"The process was laid out and very easy to follow," explains Crawford. "Snap provided everything I needed to get started - plans for the club design, access to vendors who would sell me the right equipment at a deep discount, all the tools I needed to set up my company Web site and the marketing materials I needed to get the word out."

Snap also provided the financing, and today handles billing, security and other operational and marketing support for Crawford's club, which opened for business in October of 2007 and now has about 900 members.

When people ask him for advice about franchising, Crawford advises them to do some investigative work. Talk to a business broker, pick up and read copies of Entrepreneur and the Wall Street Journal, and when they're ready to proceed contact a franchisor like Snap Fitness directly. Most franchisor Web sites provide rich information about the business model, financial requirements and much more, and they grant access to executives and franchisees during your discovery process.

"We understand what a big decision opening a franchise can be, and that's why I personally meet weekly with prospective franchisees to answer questions and help them make a decision that's right for them," says Snap Fitness CEO Peter Taunton.

"I followed the plan Snap gave me, and I'm quite pleased with my financial success, says Crawford, who is set to open his second Snap Fitness club sometime in April of 2008.

To learn more about this business opportunity, log on to www.SnapFitness.com and click on the link that says "Franchise Opportunities."

Courtesy of ARAcontent
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